The strategic audit system is a diagnostic tool to pinpoint an organizations’ strengths and weaknesses. Use the Strategic Analysis Framework and other tools in order to conduct a strategic audit. You might consider using a SWOT analysis for both companies to analyze each of their situations.
For this assignment, a mini strategic audit will be conducted for two companies with an overall goal to compare how each company differs in the strategy management and implementation, while identifying the importance of strategic management.
Conduct a Strategic Audit on two companies of your choice that are within the same industry. During this audit, you will compare each company, to do so b sure to create a SWOT analysis for each company.
In addition, visit each company’s website and conduct research to identify key strategies that each company has. List a brief introduction of each company, to include the Mission Statement and compare key aspects of each company.
Write between 750 – 1250 words (approx 3 – 5 pages) in Microsoft Word in APA style.
Include cover and reverence pages.
Use at least three references.
Cite all materials (data, dates, graphs, quotes, paraphrased words, values, ETC.
References must come from souces such as, online newspapers, The Wall Sytreet Journal, govt websites, etc. Sources such as, Wikis, Yahoo Answers, eHow, blogs, etc. are not acceptable.