Functions of Marketing Management Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management […]

Given the following statement, please indicate whether it is true or false, and why: “Managerial finance is concerned with design and delivery of advice and financial […]

Demographics and Trends Appraise the three trends described by American Demographics as “America the Crowded.” “The Mighty Mature Market,” and “The Consumer Kaleidoscope.” Explain how these […]

Marketing Plan Throughout this course, you will complete 4 assignments that will culminate in a final Marketing Plan, which you will present to the class. To […]

Customer Relationship Management Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe […]

How has financial market integration affected interest rate movements? “Financial market integration has increased the speed with which interest rate changes and volatility are transmitted among […]

Product Usage Categories Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left […]

Product Life Cycle By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve […]

WEEK 1 DQ 2 Products and Services It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the […]