BUS 620 Week 4 Assignment – Ad Compaign – Article ReviewAd Campaign. Review the article:Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved […]

BUS 620 Week 3 DQ 2 Marketing SegmentationMarketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers […]

BUS 620 Week 3 DQ 1 Branding NordstromBranding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:How does this […]

BUS 620 Week 3 Assignment – The Case of the New Apple, Inc.The Case of the New Apple, Inc. Read the article:Burrows, P., & Satariano, A. […]

BUS 620 Week 2 DQ 2 Customer NeedsCustomer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is […]

BUS 620 Week 2 DQ 1 Buyer BehaviorBuyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of […]

BUS 620 Week 2 Assignment – Industry ForecastingIndustry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the […]

BUS 620 Week 1 DQ 2 Marketing StrategiesMarketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text:Select a consumer product of personal […]

BUS 620 Week 1 DQ 1 What is MarketingWhat is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, […]