BUS 620 Week 3 DQ 1 Branding NordstromBranding Nordstrom. After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:How does this […]

BUS 620 Week 3 Assignment – The Case of the New Apple, Inc.The Case of the New Apple, Inc. Read the article:Burrows, P., & Satariano, A. […]

BUS 620 Week 2 DQ 2 Customer NeedsCustomer Needs. Visit GE Healthcare (www.gehealthcare.com/). In context to the major points of chapter 5, define how GE is […]

BUS 620 Week 2 DQ 1 Buyer BehaviorBuyer Behavior. The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of […]

BUS 620 Week 2 Assignment – Industry ForecastingIndustry Forecasting. Identify an industry of choice (Auto Industry, Healthcare, PC or Telecommunications). Using the PESTEL analysis from the […]

BUS 620 Week 1 DQ 2 Marketing StrategiesMarketing Strategies. Complete the “Think About It” activity in Section 1.2 of the text:Select a consumer product of personal […]

BUS 620 Week 1 DQ 1 What is MarketingWhat is Marketing? Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, […]

Week 6: Compensation and Benefits – Discussion Pay for Performance/Salary Decisions (graded) Most companies have moved to a pay for performance process when making salary decisions. […]

BUS 620 Week 1 Assignment – The Future of the New York TimesRead the article: The Future of the New York Times, BusinessWeek, January 17, 2005, […]