Module 1 Discussion My Marketing Mix We defined marketing as, âthe art and science of getting people to spend their money on your product rather than […]
Corporate Social Responsibility The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To […]
Marketing Plan Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing […]
Functions of Marketing Management Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management […]
Given the following statement, please indicate whether it is true or false, and why: âManagerial finance is concerned with design and delivery of advice and financial […]
Demographics and Trends Appraise the three trends described by American Demographics as âAmerica the Crowded.â âThe Mighty Mature Market,â and âThe Consumer Kaleidoscope.â Explain how these […]
Marketing Plan Throughout this course, you will complete 4 assignments that will culminate in a final Marketing Plan, which you will present to the class. To […]