BUS 620 Week 6 Assignment – Business PlanFocus of the Final PaperDevelop a marketing plan for the successful development, commercialization and introduction of any product of […]

BUS 620 Week 5 DQ 2 Going GlobalGoing Global. Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give […]

BUS 620 Week 5 DQ 1 Marketing ChannelsMarketing Channels. Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick […]

Two independent companies, Hager Co. and Shaw Co., are in the home building business. Each owns a tract of land held for development, but each would […]

BUS 620 Week 5 Assignment – Marketing in a Global EconomyMarketing in a Global Economy. Review the following article:Faris, S. (2012). Grounds zero: A Starbucks-free Italy. […]

BUS 620 Week 4 DQ 2 Product Development ProcessProduct Development Process. Do an internet search of the new product development process of any product of your […]

BUS 620 Week 4 DQ 1 The Role of PricingThe Role of Pricing. Review the article:Mohammed, R. (2012). J.C. Penney’s risky new pricing strategy. Harvard Business […]

BUS 620 Week 4 Assignment – Ad Compaign – Article ReviewAd Campaign. Review the article:Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved […]

BUS 620 Week 3 DQ 2 Marketing SegmentationMarketing Segmentation. What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers […]