Module 3 Discussion “I love that brand” If you’ve had a really bad day (one of those “I wish I had stayed in bed days”), is […]

Module 1 Discussion My Marketing Mix We defined marketing as, “the art and science of getting people to spend their money on your product rather than […]

Corporate Social Responsibility The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To […]

Marketing Plan Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing […]

Functions of Marketing Management Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management […]

Given the following statement, please indicate whether it is true or false, and why: “Managerial finance is concerned with design and delivery of advice and financial […]

Demographics and Trends Appraise the three trends described by American Demographics as “America the Crowded.” “The Mighty Mature Market,” and “The Consumer Kaleidoscope.” Explain how these […]

Marketing Plan Throughout this course, you will complete 4 assignments that will culminate in a final Marketing Plan, which you will present to the class. To […]

Customer Relationship Management Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe […]